Friday, January 4, 2013

5 Resolutions for Leaders

Good, short and to the point, article posted by Intuit CEO Brad Smith on LinkedIn. Check it out for some timely reminders for any business leader as we start a new year!

Mark

Thursday, January 3, 2013

The Ultimate Entrepreneur...Lessons from the North Pole

Originally published December 2012
Sweeping, The Journal of Chimney Venting and Technology

"Nobody can conceive or imagine all the wonders there are
unseen and unseeable in the world."
-Francis Pharcellus Church
Yes, Virginia, There is a Santa Claus


Santa Claus...arguably one of the best entrepreneurs of all time. Clearly, he's got to be one of the best brands. Believe in him or not, Saint Nick has a lot to offer the rest of us besides toys under a tree. And let's be honest, the man knows his chimneys to boot! If there's anyone else who can truly appreciate this time of year as "the busy season" it has to be Kris Kringle.

In hopes that you are finding some time to kick back and relax a little during the holidays, I'm keeping my topic light but hopefully still somewhat pertinent this month. Several years ago I wrote about a fun, quick read, business book called "The Leadership Secrets of Santa Claus." From Santa's perspective, there are eight secrets to his entrepreneurial success:

  • Build a wonder workshop
  • Choose your reindeer wisely
  • Make a list and check it twice
  • Listen to the elves
  • Get beyond the red wagons
  • Share the milk and cookies
  • Find out who's naughty and nice
  • Be good for goodness sake
Surely any business person ought to be able to to identify with just about everything on that list. Granted, maybe not in quite those same terms, but it shouldn't take much of a leap for the big guy's advice to resonate within each of us. In the opening pages of his book, Mr. Claus states:
"I am, after all, running a business here. I'm a boss. I've got responsibilities - both to the gift-getters and the gift-makers. There are workers to lead, letters to read, orders to fill, processes to manage, stuff to buy, stuff to make, standards to maintain, new technologies to adopt, skills to develop, elf problems to solve, and reindeer droppings to scoop."
Doesn't that aptly describe your job in your business?

Last December Forbes.com published an article by Geoff Loftus called "Lead Like the Best CEO: Santa Claus." In another light-hearted but poignant business analogy the author summarized Santa's basic keys to success; focus, quality assurance and control, belief in what the organization does, and commitment to the customer.

Focus from the North Pole is unparalleled. The company knows its core competence and sticks reliably to it year-in and year-out. Competition isn't ignored, but it isn't allowed to detract the company from its mission. Santa stays focused on what he is doing right and how he can improve rather than worrying about what everyone else is doing to gain attention.

Santa is all about quality. As Zenith Television exclaimed, "the quality goes in before the name goes on." Santa has an extensive list of customers that he checks twice, ensuring no one is left out. He takes the time to find out what his customers want, what he can do to improve, and he delivers.

As a result, his customers believe in him. But perhaps more importantly, he believes in himself and what his company does. Through that uncompromising belief, he motivates those around him and clearly and effectively communicates who he is and what he does in the world.

Mr. Claus is committed to his customers like no other. Sure we all talk about being committed to our customers, but how many of us truly treat our customers as #1 day-in and day-out? As Geoff Loftus describes it:
"The guy literally goes to the ends of the earth and even works on Christmas for crying out loud. That's commitment."
I've researched a fair bit about the business of Santa Claus over the years. While certainly implied, one consistent quality I have seen weaved throughout his tapestry of success, though not specifically stated, is his unwavering commitment to take that one extra step to make a difference. Good is not good enough in his relentless pursuit of greatness.

Another wonderful easy read is a pocket book called "212° the extra degree" by S.L. Parker. It's full of examples in life and in business that illustrate how taking that one additional step makes all the difference in the world. The opening passage reads:
"At 211 degrees, water is hot. At 212 degrees, it boils. And with boiling water, comes steam. And with steam you can power a locomotive."
In honor of College Bowl season and the quickly approaching professional football playoff season, as the great Vince Lombardi once said,
"Inches make the champion."
That one extra degree, that one extra step, that one extra inch can mean the difference between the impact of a moment and the impact of a lifetime. Maybe we can't all be Santa Claus to the world, but maybe we can be Santa Claus to one person, and to that one person you could be world.

As I reported in my book report to you several years ago, perhaps my favorite of Santa's secrets is to 
"Be Good for Goodness Sake." 
Be the example, not only in your immediate business, but in the trade itself. It's not about doing the right thing because someone might be watching you. Rather it's about doing the right thing simply because it is the right thing to do, even if no one is watching you. And of course, if you believe in karma, you will come out ahead in the long run anyway, regardless of what others are doing (translated: stop worrying about what everybody else does).

It has been an interesting year for all of us, and while we certainly haven't been perfect, all of us involved in the administration and governance of the National Chimney Sweep Guild and the Chimney Safety Institute of America hope that despite life's challenges we have continued to provide value to each of you. On behalf of all of us here at NCSG and CSIA, I want to thank you for your ongoing support over the past year and the many well-wishes we have received as another calendar year comes to a close. We indeed have a lot to be thankful for and you do mean the world to us.

And finally, fulfilling my promise to keep things light, in dedication to my brother-in-law, a self-proclaimed pun addict:
What do you call people who are afraid of Santa Claus?..."Claustrophobic."
Until next time, I wish you and yours every happiness this holiday season!

Mark 
 

Wednesday, January 2, 2013

Find Your Inspiration

Originally published October 2012
Sweeping, The Journal of Chimney Venting and Technology

"What you do makes a difference, and you have to decide
what kind of difference you want to make."
-Jane Goodall

A few years ago I wrote an article about being inspired by our youth. Looking at the world around us, the challenges we tend to let bog us down domestically as well as around the globe, I thought it might be worth sharing some of that information again. After all, you don't have to have children of your own to appreciate the immense impact they have had, are having, and will have on our world. If you ever take a moment to look around and notice the influence and passion of our youth, you can't help but be motivated by their drive.

Sure, kids can be a challenge (then again, so can adults), but it's often in their inhibitions that they discover a potential that, as adults, we often forget. If we just take a step back from our frustration, there is a lot of inspiration we can take from the youth of this world.

In 1995, twelve year old Craig Keilburger was distracted during his morning breakfast on his way to the comics section of the newspaper. He didn't make it past the first page as he was lured into an article about the exploitation of child labor in Asia. He was moved to research the situation, and as he did he became increasingly self-motivated to do something about a growing problem throughout the world.

Craig asked for some volunteers at school, and eleven hands went up. As simply as that, Free the Children was formed with the passion of twelve 12-year-olds. Today, a handful of Nobel Peace Prize nominations later, Free the Children is the world's largest network of children helping children through education. More than on million youth have been involved in their programs in more than 45 countries. These "kids" have built over 450 schools, delivered more than 200,000 school and health kits to students, shipped more than 11 million dollars in medical supplies, lobbied corporations to adopt standard labeling for child-labor free products, and improved water and sanitation conditions around the world. And that's just the tip of the iceberg.

David B. Smith, a college student from the University of California-Berkeley, was motivated by his own personal struggles and those of his friends. Concerned with the local issue of the rising costs of tuition and the lack of affordable housing near campus, he formed a group to see what they could do about it. Their approach was not to complain and protest, but rather to work within the system to affect change.

Within the year, the group organized the first-ever Cal Lobby Day which brought 150 students to the California State Capital in Sacramento. They didn't stand outside and protest. Instead, they went inside and met with more than 90 percent of the legislature. The group got these officials interested, engaged and willing to help. By the end of the semester, they saved students throughout California $93 million by stopping student fees from being raised, and they got $30 million earmarked for student housing.

Smith's initial success led to the formation of Mobilize.org whose now national mission is to educate, empower and inspire young people to increase their civic and political participation. The grass roots approach that Mobilize.org uses is to encourage young people to personally meet with their representative decision makers, speak their language and negotiate with them using techniques that are familiar to them. The legislative strategy of these youth, and their associated success, mirrors the approach that NCSG encourages among its own members.

A couple of years ago, David Smith explained their success this way...
"Because we start at a place that encourages young people to look inside themselves and then project that image of a better world on our society, we are facilitating the use of the most powerful energy we have -- our passion!"
Sparks of inspiration from youth are present all around us. We just have to be open to them.

As many of you know, I have had the joy of being involved with Rotary International's youth exchange program. This year marks my eighth year coordinating the outbound recruitment, placement and orientation activities for my district. Over that time I have had the honor of placing almost 70 high school students into 30 different countries around the world. As part of the district team I also have the thrill of having worked closely with at least that many students who have traveled to Indiana from their native countries to experience and learn our relative taste of American culture.

Working directly with these teens each year, I am in awe of their perspective and enthusiasm, and I marvel at their drive, determination, and overwhelming desire to further develop their appreciation of our world community. By the age of 18, these young men and women have experienced more of the world around us than most of us will ever know. Yet, they continue to explore every opportunity they have to fuel their own passion to learn more. For them, enough is never enough.

That's exactly what organizations like the National Chimney Sweep Guild and the Chimney Safety Institute of America think about education. The best are never satisfied. The best are never done learning. The best in our industry belong to the Guild and seek certifications in their field, not merely for attainment of the credential, but rather to feed their desire to continually learn and continually improve.

Whether you've been in this business for thirty days or for thirty years, you owe it to yourself and to your customers to pursue every chance you can to keep yourself as professional and technically tuned as possible. As the great Aristotle said:
"All men by nature desire knowledge."
And lest you think learning is limited to youth, I recently read a quote from the swimming trainer of a 73-year-old woman. When speaking of her determination, the trainer said she taught him,
"There is no age attached to a student; that quest is without a number."
Companies that truly embrace continuous improvement continuously seek opportunities to improve the way they do business -- operationally as well as technically. Be humble enough to recognize that a better way may exist, and challenge yourself to find it.

You work hard to produce income for your business. Your expenses should reflect your company's strategies. Money can be hard to come by and once you get it, you don't want to lose it. But a smart business person knows that putting money back into their business is not losing it; it's investing it. Best of all, it's investing it in you; in your business.

19th century American explorer Robert Perry said,
"The time to prepare for your next expedition is when you have just returned from a successful trip."
This is certainly the case for the exchange students I work with every day, and that perseverance is clearly demonstrated by youth like Craig Kielburger and David Smith. I truly believe that all of us as adults could benefit from spending more time watching and learning from the youth around us.

Find your passion and let it ignite you. If your flame starts to flicker, look for inspiration around you in perhaps the least likely of places. Helen Keller once said,
"Life is either a daring adventure or nothing."
Here's to you on your expedition!

Until next time, I continue to wish you every success!

Mark 

Are You Keeping Up?

Originally published August 2012
Sweeping, The Journal of Chimney Venting and Technology

"It has become appallingly obvious that our technology
has exceeded our humanity"
-Albert Einstein

In 1983 the first commercial cell phone hit the market. The Motorola DynaTac measured roughly a sleek 9" tall (plus a 4" antenna), 3.5" deep and 1.75" wide. It weighed more than 2 lbs, had a 30 minute talk time, took 10 hours to re-charge, could store a whopping 30 phone numbers, and cost the Gordon Gekko's of the world a modest $3,995.

By comparison, today's current model iPhone is 4.5" tall, .37" deep and 2.31" wide. It weighs a paltry 4.9oz, has 8 hours of talk time, re-charges in about an hour, and the "low end" 16GB model stores roughly 5,000 songs (who knows how many phone numbers?); all for less than $400 at the high end.

And that's just a comparison of the phone itself. I recently saw data that indicated as of 2011 there were 5.6 billion mobile phones in use. In the United States alone, there were more mobile phones in use than the US population itself (103%). Of those billions of cell phone users, how many of us actually use our phones merely as phones? It has been estimated that by 2014, mobile internet access is expected to take over desktop internet access, representing almost a 400% increase in mobile internet usage since 2007 alone. Almost 1/2 of all local searches for products, service and general information are performed on mobile devices.

Depending on your perspective, the statistics about all of this technology and the way the world communicates today range from staggering to bizarre. Well in excess of 1 billion of the mobile phones in use are smartphones, and with relative few exceptions almost all of the remaining phones are SMS enabled.

And here's something to consider...I've seen it estimated that on average, Americans spend almost 3 hours per day socializing on their mobile devices. That's over twice the amount of time most spend eating, and more than 1/3 of the time we spend sleeping every day.

So what's the point? As author Scott Friedman put it,
"If you don't make a commitment to technology today, you've made a commitment to retire."
The constantly evolving face of technology and its impact on the way we live and subsequently do business is at the core of everything the world is becoming.

An article last month in The New York Times indicated that Facebook is now up to more than 900 million users. That's more than 3 times the U.S. population, and we've all likely heard the quip that if Facebook were a country it would be the 3rd largest in the world. That same article noted that nearly half of all Facebook users log in on their tablets or mobile phones.

One year ago, Time Magazine reported that Twitter had 360 million accounts with 460,000 new sign-ups per day. Similarly I have seen reports that LinkedIn surpassed the 120 million user mark last fall.

How often do we hear someone talking about how the world is changing? How often do we hear about "kids these days" or how today's generation just doesn't "get it"? Well if you haven't figured it out by now, today's generation has it, and they're not about to slow down and wait for the rest of us to catch up to it. By the time this article moves from my computer to the magazine and into your mailbox, I can only imagine what new technologies and media will have either surfaced or begun a short curve research and development phase that further impact our daily lives over just the next 12 months.

Think back merely 15 years. That's not all that long ago all things considered, but it's multiple lifetimes in technology terms. How has the world changed just in that amount of time? 15 years ago, how many of you used email and the internet with any degree of regularity? If you wrote a letter to someone, what was a reasonable response time? By contrast, if you send an email today, how quickly do you expect a response from someone? And forget email; 15 years ago how many of you knew what text messaging was, let alone were actually using it? 15 years ago, video conferencing was an expensive and cumbersome proposition. Today, Skype and FaceTime are not only free international communication tools, but one or the other is pre-loaded on just about every new computer or smartphone out there.

The world is changing! The world has always been changing, but it is certainly doing so at a more rapid pace today.

You may not personally be on Facebook. You may not get a kick out of being among the more that 230 million tweets sent per day or care to follow others on Twitter. You may still think You Tube is some awkward video invasion of someone's personal space. None-the-less, the fact is that these are merely three strategic marketing platforms that successful businesses of all trades are increasingly realizing are a necessity for their survival. 

So, is this a generational thing? Sure it is. But we're wasting our energies if we try to place blame on generational labels. The fact is that for the first time in our economic history, we have 4 generations working, living and competing side by side. The youngest generations may be pushing the technology, and they do represent the future longevity of all of our businesses, but it's a mistake to assume that the more seasoned generations are not embracing much of the technology as well.

According to Nielson, the research company, during the second quarter of 2011 the second largest growth sector of tablet owners was the 55+ year old demographic, while the largest growth sector for smartphone owners was the 45+ year old demographic.

Go-Globe.com reports that in 60 seconds there are:

  • Over 370,000 calls on Skype
  • Over 98,000 tweets
  • Over 100 new LinkedIn accounts established
  • Over 6,600 new pictures uploaded on flickr
  • Over 695,000 status updates, over 79,000 wall posts, and over 510,000 comments on Facebook
  • Over 600 new videos uploaded to You Tube
  • Over 13,000 iPhone apps downloaded
And that's just a small sampling of the online media activity the world is using every minute of every day. If you are not taking advantage of that traffic somewhere, it's amazing the potential opportunities that are being missed.

In an article I wrote a few years ago about the changes we are seeing, I wrote:
My old typewriter and my new laptop may both we wireless, but that's about where any similarly ends. Personally, I don't miss the manual ping and mess Whiteout. I'm in awe at the global resources my children have available to them and can only imaging the next level of technology that they will consider to be common-place before I know it.
This is becoming a stronger truth every day.

I hope you're keeping up.

Until next time, I continue to wish you every success!

Mark 
 

Legacy of Leadership

Originally published July 2012
Sweeping, The Journey of Chimney and Venting Technology

"Strive for Perfection...Settle for Excellence."
-The Disney Institute

Many of you have heard me talk about or seen me write about the influence of Walt Disney over the years. You can imagine what a thrill it was for me to be a part of the Guild's experience of finally bringing our annual convention to Orlando this past February. I'm an admitted geek when it comes to to the Mouse and all that he and his creator's legacy represent, from the thrill and wonder they instill in children to the dreams and passion they inspire in adults and business people.

Last month I had a rare opportunity to participate in a Disney Institute program hosted here in Indiana called Disney's Approach to Leadership Excellence. At the onset of the program, one of the facilitators, a twenty year veteran of the company remarked:
"It's not magic that makes Disney work, it's the hard work of the cast and leadership that makes Disney magic."
That got me thinking. I've always been a sucker for the "magic of Disney," and while I've studied plenty about what's behind the magic, I don't know that I truly contemplated what really continues to deliver the magic 46 years after Walt's death, 57 years after he opened his first park, and 84 years after he created Mickey Mouse. It's the legacy of leadership that he created and encouraged in everyone around him and has been passed down for literally generations since.

Granted, we may not all be a Walt Disney, but the real legacy he left is the realization that we all can be leaders. After all, a leader is anyone who is an influencer of change. Consider the janitor who picks up trash off the bathroom floor in a away that suggests he's not just doing so because it's his job, rather he's doing so because he knows it's the right thing to do and he takes legitimate pride in making things look better. Now consider the person that just witnessed that janitor pick up the trash, walks out the door and see a piece of trash in the hallway or on the sidewalk, and throws the trash away subconsciously following the janitor's lead. Doesn't that make the janitor a leader?

Emphasizing the impact one average person can have on a leadership movement, there's a great short video on You Tube called "The First Follower." The video and the dialogue behind it were featured as a Ted Conference talk in 2010, but the key to the story wasn't as much about the average guy who had the guts to stand alone and start the "movement" as it is about the first guys to join him and dare to follow; the influence the first follower had on what would become a large movement. That first follower was, in fact, a leader himself who influenced change in the others around him. I won't tell you any more about it, as it's worth the three minute investment of your time to check it out for yourself.

So it's all about influencing change. It's surely no surprise to anyone reading this article that in today's business climate, change is guaranteed and constant. To truly success and thrive, we can't simply react to change; we have to anticipate change and be proactive. Reflecting back on what has become know in Disney history as "The Transition Years" following the deaths of Walk and, five years later, Roy Disney, former Disney CEO Michael Eisner said this about change:
"It may seem easier for our life to remain constant. However, change, really, is the only constant. We cannot stop it and we cannot escape it. We can let it destroy us or we can embrace it. We must embrace it."
In the program I attended, the Institute suggests there are four key functions that any leader must perform. And keep in mind, leadership is not automatically instilled by one's title. Leadership is instilled by one's actions; so anyone has the capacity to be a leader. 

First, a leader has a vision for the future. It may be grand or it may be relatively small, but it's a vision none-the-less. He or she knows the change that needs to occur and communicates that vision with passion. Think of a change needed in your own business. Are you able to effectively communicate your vision to everyone who needs to know it?

Second, a leaders can identify and articulate what needs to get done to bring about the change that is sought, and is able to mold their operations accordingly and identify the right people to carry it out. Great leaders organize their operations so that information is effectively shared, allowing for good decisions to be made, and quality results to be produced. Who do you need around you to help make your vision a reality?

Third, a leader is able to engage those around them, actively involving their team in the work and letting them take ownership of their contributions to the change. If you have employees, this is when they are given and accept responsibility for the performance of your business. When decision-making power goes to the team, they have a greater sense of ownership, show initiative in their work, and take pride in the products and services they produce. Are you encouraging autonomy and ownership in those around you?

Fourth, a leader has a commitment to results. Change doesn't happen overnight. Patience is a necessity, but along the way great leaders stay focused on the goal, encouraging check points along the way to maintain everyone's motivation and to actively support progress toward the goal.

And ultimately, the cumulative effect of a leader's day-to-day behaviors add up to leave a legacy for their organization and everyone they touch. True leaders recognize that the values and behaviors they demonstrate each and every day will be remembered longer than their accomplishments. They create the positive and respectful example for others to follow. They create meaningful and effective relationships for life. They ignite excitement and enthusiasm in those around them. They remain true to their values through consistent behavior. Are you merely building a business, or are you creating a legacy?

I was once told that we judge our own integrity based on our intentions...when asked, most of us would say that we have integrity. However, others judge our integrity based on our observable behaviors and actions. How would others judge you?

I hope you are each finding the magic in your own business. More importantly, I hope you are discovering how your business can continue to deliver the magic for years to come.

Until next time, I continue to wish you every success!


Mark

Welcome to my Perspective

I've been with the National Chimney Sweep Guild and the Chimney Safety Institute of America for a little over 10 years now. Each month I write a column for the trade association's (NCSG) member magazine Sweeping, The Journal of Chimney and Venting Technology. Many months, my article is very specific to the membership (comprised of independent business owners), but often times the subject matter is more generic. 

So, after writing well over 100 columns, I thought I'd try something new. If it catches on, great! If not, what have I lost? With that, I'm going to start posting some of the more "generic" columns I have written over the years (or will yet write) in case anything I've thought about is of value to others out there. Feel free to use and abuse anything I have written...but if you quote me, please give me credit for it. If you quote anyone else that I've quoted...which I tend to do quite a bit...please be sure to give them credit for it!

Happy reading, and feel free to let me know what you think!

Mark